We are a pendulous nation when it comes to our tastes.
As we begin to rediscover good things to eat in the wake of our recent journey away form mass made mediocrity our tastes shift, and often shift too far. In the heyday of the small American coffee house we rediscovered a taste for big, hearty, bitter dark roast coffee in (over)reaction to our disdain for the ordinary. Craft beer helped remind us that hops are not the enemy, and now you're hard pressed to tell the difference between a pale ale and an IPA as the hipster hop heads add more and more hops to the kettle to one up each other. And in the past few years we seem to be more widely appreciative of dry riesling and more apt to turn our recently educated noses up at the sugary sweet stuff.
It is of course very good news that we are becoming appreciative of dry riesling and dark coffee. But for some reason in America when we have a cultural shift in our tastes we have a tendency to throw the baby out with the bathwater. We see our former proclivities as telling of our lack of taste in the days before our enlightenment. This is madness. The fact is you don't give up an appreciation for sweet riesling when you have finally found love for dry. Becoming accustomed to, or even appreciative of hoppy beers does not make malt forward beers less delicious. Smoky, medicinal Scotch does not make bourbon with honey or butterscotch notes at the front any less enjoyable.
As a nation we had tended toward too much sugar in most things. It is arguably an indication of two dimensional taste. Bitter, smoky, mushroomy, moldy (blue cheese) usually take a little more to come to terms with. Desserts in most restaurants are far too sweet. I personally have very little love for cola because it's too sweet. As we begin to consider ourselves a bit more sophisticated in what we eat, early on in this process anyway, we decide unnecessarily and pretentiously that it is time to put childish things aside. And then we start to make more bad choices. Like not drinking light roast coffee or off dry hard cider. We miss out on voluptuous ice wine, silky milk chocolate, and sticky sweet home made jam with the fortitude to stand up to dull, dry toast.
Right now the coffee on my counter is Uncommon Grounds Papua New Guinea, a medium light roast that is complex and powerfully delicious. A dark roast would have killed this coffee. In my fridge there are three different IPA's around a big bottle of malty, sweet, home made scotch ale, two cases of bone dry home made riesling in the basement and an ice wine with 18% residual sugar. To be fair, I am guilty of these same knee jerk overreactions. When I started getting a little more knowledgeable about red wines from France, I started looking at fruit forward Californians with some disdain. Maybe this is because what we have disdain for is the prevailing tide. It's hard to see a passionate sommelier watch his wine list be cherry picked for name known California boutique nonsense in lieu of something really special that doesn't suit the current mood. We would all do well to remember that delicious comes in all shapes and sizes, and sometimes, sweet is more than just sentimental and immediately gratifying.
Good taste is about being open to new flavors and new ideas from all corners of the food and drink world. It is a terrible sin to let your pretensions make your experiences more narrow. That is the opposite of eating and drinking well.
Monday, May 13, 2013
Friday, May 3, 2013
A Walk In The Woods
| Photo sent to Andy for proper identification |
And as I walked around the barn at Virtue with Ryan, looking at the brittle, Lot's wife like, lifeless shoots of last years wild asparagus, one defiant moment form crumbling into the earth to make way for this year's harvest, I was struck with a bit of that same melancholy. Usually at this time of year I am in a professional kitchen, exploring my way around the newest of the new, vegetable wise. In Michigan, you get through most of winter on storage crops. You get a little sick of potatoes and rutabaga a few weeks before the first thaw will hopefully find the farmer able to dig up a few of last year's jerusalem artichokes or turnips that wintered over, marking the official start to the agricultural season. Shortly after that, again if you're lucky, tender, flavorful wintered over spinach will appear briefly, and then it's time to head to the woods.
The past couple of years working with Andy has taught me that spring is about much more than morels, ramps, and fiddleheads. The woods teem with wild food. Even now, before the morels have even popped, Andy tells me he can get cattail shoots, violets, pokeweed, watercress (if the floodwaters recede), day lily tubers and shoots, wild chives, and, of course, the first of this year's maple syrup. As summer progresses, Andy will bring around dozens of varieties of mushroom, more greens, and edible tubers and shoots, herbs and taproots.
Last year was the first year Andy made aggressive motions toward making his hobby a career, and, unfortunately, we had a severe drought. This year, I have no restaurant. Next year, you can be sure, wild food will be as important to menu formation at St. Anthony as cultivated. It is more than just a little heart breaking to be on the bench this season. When I left Reserve, I was hoping to have more time to write and cook what inspires me with more freedom. Turns out, it was the work that inspired me. Turns out, I'm not quite the self motivator I thought I was. I will most certainly make good use of this restlessness when I am in front of the stove again.
In the meantime, I should get Andy to take me for a walk in the woods.
Monday, April 15, 2013
Up From The Basement
It was over fifteen years ago when I first salted a leg of pork and hung it to dry. Since then there have been some successes, some failures, but either was the result of luck, groping in the dark to find the target by happenstance if favorable conditions prevailed. But recently Brandon Sturm and I, my long time sous chef, butcher, friend, have posted back to back successes in the the cellar. The last few times we have cured and dried a ham, we acted deliberately. Technique has become codified through experience.
Many things make the achievement good ham elusive: vagaries in written mentorship, the rarity of practitioners who can (or will) teach, the difficulty of appropriating suitable environments to age in. But the biggest thing standing in the way of the novice who wants to become an expert is the 18 months or so it takes to make one. You don't have any results to evaluate for a very long stretch of time, and because so much time has passed, it can be difficult to recall the procedures you went through to produce it even if you took copious notes. And then you make your corrections, and wait another 18 months for those results. It takes tremendous patience and fortitude to get good at curing ham, so it's astonishing that I've actually come to a point where I feel comfortable with the technique and feel good about what I produce. Like I am finally at the very beginning of attaining some level of skill and expertise.
I am not typically someone with a lot of stick-to-it-iveness. I have a banjo, guitar, mandolin, several harmonicas, a ukelele, and I can't play any of them. Usually, my enthusiasm doesn't outlast my incompetence. But when it comes to ham, for some reason, I have the patience of Job. I will go down to my basement and spend time with the hams hanging there, searching for any hint of how they're doing and plotting correct courses of action or inaction. Over the years I've learned to keep things simple. For one stretch I cleaned my hams with a light vinegar solution, then a brine, and finally have come to realize that a clean, dry towel is best. Also, that it is best to disturb them as little as possible.
I have also learned that my basement, where I do my aging, is a massive part of what makes these hams unique. Several people who have eaten them over the years can recognize its particular funk. The foundation is built from a mix of flagstone and cinderblock. It is a walk-out, so two walls are exposed to the elements, leading to swings in temperature and humidity throughout the season. This mimics, though less dramatically, what American country hams go through. So these hams, though they are cured using methods very similar to the curing of prosciutto, are a little wild and funky. When people ask me to describe them, I have a little trouble. They're like, well...just what they are. No, not like prosciutto, no, not country ham. They are the hams from my basement. Be nice to me and maybe I'll let you try one sometime.
As we are preparing for St. Anthony, which will have a temperature and humidity controlled aging room, I sometimes wonder if I'll produce hams. They could not possibly be as interesting as what comes up from the basement. And this is what great food is all about. Great food is something that is tied obviously, tangibly, tastily to the place it is born. It would be more than just a little disheartening to make hams without giving them the exposure to the natural environment they need to stretch their legs and become who they should be.
But maybe that's one of the things that makes a ham from the basement worth celebrating. It is truly local, made by and for the people of this place alone, the inner circle.
I'm guessing I felt directed to write this because, for the first time in years, the basement is empty. There was a long stretch where nothing went up and now they have all matured and been eaten, or are in the process of being eaten. It just doesn't feel the same down there.
Time to salt a pig leg, Sturm.
Many things make the achievement good ham elusive: vagaries in written mentorship, the rarity of practitioners who can (or will) teach, the difficulty of appropriating suitable environments to age in. But the biggest thing standing in the way of the novice who wants to become an expert is the 18 months or so it takes to make one. You don't have any results to evaluate for a very long stretch of time, and because so much time has passed, it can be difficult to recall the procedures you went through to produce it even if you took copious notes. And then you make your corrections, and wait another 18 months for those results. It takes tremendous patience and fortitude to get good at curing ham, so it's astonishing that I've actually come to a point where I feel comfortable with the technique and feel good about what I produce. Like I am finally at the very beginning of attaining some level of skill and expertise.
I am not typically someone with a lot of stick-to-it-iveness. I have a banjo, guitar, mandolin, several harmonicas, a ukelele, and I can't play any of them. Usually, my enthusiasm doesn't outlast my incompetence. But when it comes to ham, for some reason, I have the patience of Job. I will go down to my basement and spend time with the hams hanging there, searching for any hint of how they're doing and plotting correct courses of action or inaction. Over the years I've learned to keep things simple. For one stretch I cleaned my hams with a light vinegar solution, then a brine, and finally have come to realize that a clean, dry towel is best. Also, that it is best to disturb them as little as possible.
I have also learned that my basement, where I do my aging, is a massive part of what makes these hams unique. Several people who have eaten them over the years can recognize its particular funk. The foundation is built from a mix of flagstone and cinderblock. It is a walk-out, so two walls are exposed to the elements, leading to swings in temperature and humidity throughout the season. This mimics, though less dramatically, what American country hams go through. So these hams, though they are cured using methods very similar to the curing of prosciutto, are a little wild and funky. When people ask me to describe them, I have a little trouble. They're like, well...just what they are. No, not like prosciutto, no, not country ham. They are the hams from my basement. Be nice to me and maybe I'll let you try one sometime.
As we are preparing for St. Anthony, which will have a temperature and humidity controlled aging room, I sometimes wonder if I'll produce hams. They could not possibly be as interesting as what comes up from the basement. And this is what great food is all about. Great food is something that is tied obviously, tangibly, tastily to the place it is born. It would be more than just a little disheartening to make hams without giving them the exposure to the natural environment they need to stretch their legs and become who they should be.
But maybe that's one of the things that makes a ham from the basement worth celebrating. It is truly local, made by and for the people of this place alone, the inner circle.
I'm guessing I felt directed to write this because, for the first time in years, the basement is empty. There was a long stretch where nothing went up and now they have all matured and been eaten, or are in the process of being eaten. It just doesn't feel the same down there.
Time to salt a pig leg, Sturm.
Saturday, March 30, 2013
Row Away From The Rocks
Hedge your bets. Hope for the best when you strike out against the prevailing tide, but always guard against failure by moving to the middle of the road. Always have a Plan B. Subjugate the truly substantial things you could accomplish to the altar of solvency. Call on God, but...
I have been thinking about money lately. Non stop. There are, of course, two groups that think about money more than they should. Those who need it and those who have too much of it. Those who have just enough to not notice, well... they are very rare birds indeed. I want to be that bird. I know the consequences of financial failure first hand, but I also know the potential benefits of the high road.
I need to finance a restaurant and a magazine; a not insanely expensive, but not particularly cheap restaurant. But it's a place that I plan to put everything I have worked hard to understand about cooking together. It is stuck in my head and I can't get it out. And I have spent the last few years preparing for it. I've been in front of the camera and gotten people talking, something which believe me does not come naturally. I've stuck to my guns and stayed here and championed this place, my home, and I think have had at least some positive impact on our dining scene. And now I need to get back in the kitchen to finish the job. And I don't mean to be arrogant, but the region needs it too. I have spent the last decade, not just thinking about what I want to to cook, but what we should be cooking here, in this place, in a way that suits us here and only here. It's not about me, but us. And I think I've finally got a line on it. I don't know for sure, because we have to build it, cook in it, taste it, spit it out and start again. But I do know we are closer at this moment that we have ever been. And the only thing standing between us and a giant leap to the next level is cash.
And so I think about money. More to the point, I think about the good things that never happen in this world because they go un-financed. Not just the capital conceits like restaurants, but the charitable, ideological, environmental... we seem to have an enormous ineptitude when it comes to knowing where to put our money. This is particularly shocking when you think about how much time and resources we apply to that very question. But it's true. We routinely spend our money poorly in the grand scheme of things. Sometimes we are too conservative, sometimes too greedy, sometimes just plain stupid. Mostly we are arrogant, especially when it comes to money. So many people who have money feel that it validates them, that somehow they have achieved expertise that is commensurate to their capital.
What I have learned is quite the opposite. I am repeating myself but it merits repeating: money rarely equals taste. Or intelligence. Or financial savvy, even. In my experience, those who have money are most likely in that position because of inheritance, greed, or dumb luck. Generally speaking, the rich are not a particularly impressive lot. Folks like Aubrey McClendon and Donald Trump should provide ample evidence to support my theory. Unfortunately, doing something with long term positive effects is of little interest to someone judging the quality of an investment by how quickly and aggressively it provides returns. So we languish in mediocrity, the rich get richer and buy more marble counter tops, and the rest of us dream of nothing more than an opportunity to really achieve. Change the world. Today. Not in a decade when the simpletons with cash finally figure it out, but now.
I think the fact that we live in a country that has such enormous wealth but still bumbles it's way so clumsily through first-worldism is proof enough that the current crop of resource intensive humans are not up to the task (just to be clear, this post is not a rant against my former employers). It can be too easy to load a chip on your shoulder when things aren't going your way, and I cannot honestly say that a few sour grapes have not influenced my current unsavory mood. But, gun to my head, even with the benefit of distance, I think what I say has validity. I think we are coming to a very important tipping point in western civilization: soon the market and the economy will no longer be two sides of the same coin. Soon, the market will consume the economy and the trend which already favors excess for the few will become the rule.
And the only way to stop it is to opt out. Start putting your coin in the purse of the guy who has no shareholder to answer to: the guy who answers to his client and his community. Become mistrustful of any relationship that does not include a face you recognize and a handshake you feel good about. Put your money into something you want to see in your community, something you know is going to make the world immediately around you a better place, instead of some faceless fund that is accountable to no one, especially you, and provides you little more than a few extra dollars.
You will never spend your money more wisely.
I have been thinking about money lately. Non stop. There are, of course, two groups that think about money more than they should. Those who need it and those who have too much of it. Those who have just enough to not notice, well... they are very rare birds indeed. I want to be that bird. I know the consequences of financial failure first hand, but I also know the potential benefits of the high road.
I need to finance a restaurant and a magazine; a not insanely expensive, but not particularly cheap restaurant. But it's a place that I plan to put everything I have worked hard to understand about cooking together. It is stuck in my head and I can't get it out. And I have spent the last few years preparing for it. I've been in front of the camera and gotten people talking, something which believe me does not come naturally. I've stuck to my guns and stayed here and championed this place, my home, and I think have had at least some positive impact on our dining scene. And now I need to get back in the kitchen to finish the job. And I don't mean to be arrogant, but the region needs it too. I have spent the last decade, not just thinking about what I want to to cook, but what we should be cooking here, in this place, in a way that suits us here and only here. It's not about me, but us. And I think I've finally got a line on it. I don't know for sure, because we have to build it, cook in it, taste it, spit it out and start again. But I do know we are closer at this moment that we have ever been. And the only thing standing between us and a giant leap to the next level is cash.
And so I think about money. More to the point, I think about the good things that never happen in this world because they go un-financed. Not just the capital conceits like restaurants, but the charitable, ideological, environmental... we seem to have an enormous ineptitude when it comes to knowing where to put our money. This is particularly shocking when you think about how much time and resources we apply to that very question. But it's true. We routinely spend our money poorly in the grand scheme of things. Sometimes we are too conservative, sometimes too greedy, sometimes just plain stupid. Mostly we are arrogant, especially when it comes to money. So many people who have money feel that it validates them, that somehow they have achieved expertise that is commensurate to their capital.
What I have learned is quite the opposite. I am repeating myself but it merits repeating: money rarely equals taste. Or intelligence. Or financial savvy, even. In my experience, those who have money are most likely in that position because of inheritance, greed, or dumb luck. Generally speaking, the rich are not a particularly impressive lot. Folks like Aubrey McClendon and Donald Trump should provide ample evidence to support my theory. Unfortunately, doing something with long term positive effects is of little interest to someone judging the quality of an investment by how quickly and aggressively it provides returns. So we languish in mediocrity, the rich get richer and buy more marble counter tops, and the rest of us dream of nothing more than an opportunity to really achieve. Change the world. Today. Not in a decade when the simpletons with cash finally figure it out, but now.
I think the fact that we live in a country that has such enormous wealth but still bumbles it's way so clumsily through first-worldism is proof enough that the current crop of resource intensive humans are not up to the task (just to be clear, this post is not a rant against my former employers). It can be too easy to load a chip on your shoulder when things aren't going your way, and I cannot honestly say that a few sour grapes have not influenced my current unsavory mood. But, gun to my head, even with the benefit of distance, I think what I say has validity. I think we are coming to a very important tipping point in western civilization: soon the market and the economy will no longer be two sides of the same coin. Soon, the market will consume the economy and the trend which already favors excess for the few will become the rule.
And the only way to stop it is to opt out. Start putting your coin in the purse of the guy who has no shareholder to answer to: the guy who answers to his client and his community. Become mistrustful of any relationship that does not include a face you recognize and a handshake you feel good about. Put your money into something you want to see in your community, something you know is going to make the world immediately around you a better place, instead of some faceless fund that is accountable to no one, especially you, and provides you little more than a few extra dollars.
You will never spend your money more wisely.
Friday, March 1, 2013
The Lateral Line
The post Reserve era has left me with the opportunity to do some things I couldn't fit into my schedule when I was working full time in a professional kitchen. For the past several years Amy has extolled the excellence of the Winter Beer Festival, but until now I was unable to attend. To say she was right is a gross understatement. This festival is everything a beer lover in the great white north would want. There are some 70+ Michigan breweries pouring their staples and some rare specialties (some were pouring beers made exclusively for the festival). The air was perfectly crisp and fat snowflakes lumbered drunkenly toward the ground. There was great music, an insurance adjuster's nightmare of a snow hill to romp on, roaring fires, smoked turkey legs, and for me, someone who has worked on the fringe of the craft beer industry, a chance to see friends I haven't seen in a while and drink their outstanding beer.
We stayed the night in a hotel in Grand Rapids the night before the festival and beer hooligans were filling the lobby bar. They are not hard to spot: typically a group of younger people, dressed simply and having a very good time, probably passing around a 750 of something good to drink. I think one of the things that is so appealing about the craft beer industry right now is it's youth. Many people working in the industry are quite young and even the old timers have a great vitality and energy. The craft beer industry seems from the outside to be filled with happiness at a level you would surely never find in other professions. But these guys are pros, too. They smile a lot, converse generously, drink freely, but at the end of the day the job is done and done well. Pride in a job well done is crucial to being happy in your work. This seems obvious, I know, but too many people overlook it.
I talk from time to time about how in Michigan we don't always spend much time taking pride in being who we are. When the local foods movement landed here, the food culture that surrounded it in its place of origin, the Bay Area in California, came with it. Cooking locally there meant cooking with a strong Mediterranean vibe. That's who settled the region. That's what the climate mimics. And thus, Cal-Ital is born. For some reason when Alice Waters' influence was felt here, her cooking style came with it. We asked our farmers to grow heirloom tomatoes (turns out tomatoes grow remarkably well here), we made fresh pasta, and made our own salumi. What I am beginning to discover, however, that our story, the story of the north, of pierogi, of apples, storage crops, and French and German charcuterie, is the story we should be exploring. The cooking of the north is becoming quite trendy in high end restaurants around the world as well. It is genuinely and truly fascinating. I think this is why the craft beer industry has grown into itself so successfully in Michigan, more successfully you could argue, than Michigan's wine industry.
Beer, if you buy into this lateral line of influence from Europe I'm proposing, was the alcoholic beverage of choice for the people of the North. As Michiganders, the descendants of the Germans, Dutch, Poles, French...we embraced it readily, like we were somehow predisposed to it. It came naturally and as a result, Michigan is the nation's craft beer leader (you heard right, Portland). And it is not that the North does not have a long and great tradition in winemaking, it's that the wine industry here, driven by market demand, has not until recently even begun to celebrate riesling or Gruner Veltliner. We still plant cabernet and merlot that doesn't belong here because popular tastes are so skewed toward fruit heavy big reds. In America, the great wine making traditions of the Mosel, Austria, or Alsace are often viewed as second class citizens. But this puts Michigan in a great position. If we get behind the things we do well and suit the land and climate, champion them, rise up against the prevailing tide and lead instead of follow, the wine industry here will be as unstoppable as California's.
In short, we need to take a cue from craft beer. It was not long ago that the idea of craft beer carving out a place in the market was viewed as naive at best. But Goliath fell and fell hard. It is nearly impossible to find an independently operated bar or restaurant that doesn't have at least one faucet dedicated to a local brew. It is not uncommon to find lists made up almost entirely of Michigan beers. This is success through honesty and self awareness. It works. It it will always work. It will be a guiding principal at St. Anthony. Thanks to all my friends in craft beer for lighting the path, showing us it was not so treacherous after all. A gift almost as good as great beer.
Wednesday, January 30, 2013
Long Live The King
Most of the people who know me and have heard me talk about Reserve for any length of time have probably had the misfortune of hearing me whine about everything that was wrong with it. Indeed, the list is long and I stand by it. The restaurant was put together by massively over paid consultants who clearly knew nothing about modern cooking and even less about producing charcuterie and by the time I came in to the picture it was too late to right the ship. And the clientele...
I had actually left Grand Rapids over a decade before because I could not sesame crust and sear another piece of tuna. Staying there would have meant the slow decay of my culinary education and career. But much seemed to have changed since then (and much has) so I came back to work here under the impression that Grand Rapids was ready to think about their restaurant culture in a little more contemporary fashion. Unfortunately in the early days Reserve attracted a well heeled but not particularly food savvy patron. One night a customer at the bar explained he didn't eat at Reserve because he expected a fancy room like ours to serve food that was more modern and trendy, you know like lamb lollipops or sliders, or, yes, seared tuna. He also thought our wines were over priced, and he knew good wine. He always ordered the most expensive bottle at Bonefish Grill. Around this same time, Chad Miller's Bloom and Corez both closed, and once again the dining culture here seemed doomed. I thought at that moment, much to my great disappointment, that this grand experiment was over.
For a restaurant to find success in Grand Rapids it must capture the loyalty of the locals. No one comes here specifically to experience the restaurant scene and the majority of visitors are business travelers which explains the number of steakhouses downtown. So any restaurant that tries to break from the norm must do so without alienating the people who live here (on the lakeshore, populations swell with part time residents and vacationers from larger metropolitan areas who have had more exposure to modern dining). And the locals here notoriously mistake price points and quantity for quality and this, along with a pervasive lack of self awareness, is what really stands in the way of the dining scene getting better. With restaurants you really get the operators you ask for. And it was painfully obvious they weren't asking for Reserve. We weren't trying to be innovative or avant garde, we just wanted to avoid doing things like everyone else. We wanted to feel free to be ourselves and pour wine and cook food that reflected that.
So fairly early on our opening general manager was chased back to Chicago and I hatched a slow moving plan to get back to my home by the Lakeshore. That plan will eventually culminate in St. Anthony, but in the meantime it has led to me leaving Reserve at the end of January. A lot has happened since those dark dining days in 2010, and I now find myself wishing I could stick around a bit longer. Over time, we have built a good reputation, especially among others in the industry. This is an important first step. There must be a culture within the industry before one can blossom without. And this is happening in Grand Rapids. Things get better everyday. More and more people are starting to understand that Reserve and a few other restaurants are run by passionate people who wish nothing more than to share what roots their passions in their professions.
It's a cliche, I know, but in the restaurant business in particular, the people make the place. Spend as much money as you want, but a restaurant will never be great unless the people who have boots on the ground are of high caliber and that is certainly true of the heart of Reserve. Peter Marantette, Mathew Green, and Brandon Sturm are unimpeachable stewards of their crafts. It has been my great privilege to work with them. Caleb Williams is perhaps the best line cook I have ever seen and is already showing signs he'll be a great leader. Brian Proctor has such enthusiasm for his work I would recommend sitting down with him for a beer to anyone who has lost their passion for cooking. Tori Gersonde, who has no desire to cook for a living, brings a commitment to quality to her work that shows just how remarkable a person she is.
We very rarely had disagreements at Reserve, but when we did, it was because somehow mediocrity or mistakes crept in, and the anger and frustration anyone felt stemmed from their knowledge that we were better than that. I have been thanked several times by my staff for what they learned from me, but I don't know how much validity there is in that. This crew came through the door with a lot of talent and skill. I will take credit for fighting hard to keep our standards high and creating an environment that was as free from sacrifice as possible. I think putting this much talent in an environment like that can only yield great things. And that is why I will be keeping a close eye on Reserve to see what comes next. The place has been left in very good hands. This story is not over. I think years from now, we'll see that this restaurant will have had a big hand in making the dining scene in West Michigan better. I am sad to be on the sidelines, but happy to have had a hand in it.
Thanks to the entire staff at Reserve. I am very proud of you all and the work that we've done over the last couple of years. Keep doing what you know in your heart is right, for yourselves, the restaurant, your clients, and your profession, and fight against the push toward the middle of the pack. The high road has benefits, I promise. One day you'll wake up and the world will be different, and you'll know you had a part to play in that. Sitting it out to be safe is never worth it.
Cheers to what's coming,
Chef
I had actually left Grand Rapids over a decade before because I could not sesame crust and sear another piece of tuna. Staying there would have meant the slow decay of my culinary education and career. But much seemed to have changed since then (and much has) so I came back to work here under the impression that Grand Rapids was ready to think about their restaurant culture in a little more contemporary fashion. Unfortunately in the early days Reserve attracted a well heeled but not particularly food savvy patron. One night a customer at the bar explained he didn't eat at Reserve because he expected a fancy room like ours to serve food that was more modern and trendy, you know like lamb lollipops or sliders, or, yes, seared tuna. He also thought our wines were over priced, and he knew good wine. He always ordered the most expensive bottle at Bonefish Grill. Around this same time, Chad Miller's Bloom and Corez both closed, and once again the dining culture here seemed doomed. I thought at that moment, much to my great disappointment, that this grand experiment was over.
For a restaurant to find success in Grand Rapids it must capture the loyalty of the locals. No one comes here specifically to experience the restaurant scene and the majority of visitors are business travelers which explains the number of steakhouses downtown. So any restaurant that tries to break from the norm must do so without alienating the people who live here (on the lakeshore, populations swell with part time residents and vacationers from larger metropolitan areas who have had more exposure to modern dining). And the locals here notoriously mistake price points and quantity for quality and this, along with a pervasive lack of self awareness, is what really stands in the way of the dining scene getting better. With restaurants you really get the operators you ask for. And it was painfully obvious they weren't asking for Reserve. We weren't trying to be innovative or avant garde, we just wanted to avoid doing things like everyone else. We wanted to feel free to be ourselves and pour wine and cook food that reflected that.
So fairly early on our opening general manager was chased back to Chicago and I hatched a slow moving plan to get back to my home by the Lakeshore. That plan will eventually culminate in St. Anthony, but in the meantime it has led to me leaving Reserve at the end of January. A lot has happened since those dark dining days in 2010, and I now find myself wishing I could stick around a bit longer. Over time, we have built a good reputation, especially among others in the industry. This is an important first step. There must be a culture within the industry before one can blossom without. And this is happening in Grand Rapids. Things get better everyday. More and more people are starting to understand that Reserve and a few other restaurants are run by passionate people who wish nothing more than to share what roots their passions in their professions.
It's a cliche, I know, but in the restaurant business in particular, the people make the place. Spend as much money as you want, but a restaurant will never be great unless the people who have boots on the ground are of high caliber and that is certainly true of the heart of Reserve. Peter Marantette, Mathew Green, and Brandon Sturm are unimpeachable stewards of their crafts. It has been my great privilege to work with them. Caleb Williams is perhaps the best line cook I have ever seen and is already showing signs he'll be a great leader. Brian Proctor has such enthusiasm for his work I would recommend sitting down with him for a beer to anyone who has lost their passion for cooking. Tori Gersonde, who has no desire to cook for a living, brings a commitment to quality to her work that shows just how remarkable a person she is.
We very rarely had disagreements at Reserve, but when we did, it was because somehow mediocrity or mistakes crept in, and the anger and frustration anyone felt stemmed from their knowledge that we were better than that. I have been thanked several times by my staff for what they learned from me, but I don't know how much validity there is in that. This crew came through the door with a lot of talent and skill. I will take credit for fighting hard to keep our standards high and creating an environment that was as free from sacrifice as possible. I think putting this much talent in an environment like that can only yield great things. And that is why I will be keeping a close eye on Reserve to see what comes next. The place has been left in very good hands. This story is not over. I think years from now, we'll see that this restaurant will have had a big hand in making the dining scene in West Michigan better. I am sad to be on the sidelines, but happy to have had a hand in it.
Thanks to the entire staff at Reserve. I am very proud of you all and the work that we've done over the last couple of years. Keep doing what you know in your heart is right, for yourselves, the restaurant, your clients, and your profession, and fight against the push toward the middle of the pack. The high road has benefits, I promise. One day you'll wake up and the world will be different, and you'll know you had a part to play in that. Sitting it out to be safe is never worth it.
Cheers to what's coming,
Chef
Thursday, January 17, 2013
Rain Delay
So, for a variety of reasons, Brandon and I have decided to delay the opening of St. Anthony for a year. Principally, this is because of our timeline. Time is the best resource you have when trying to do something right and we have no interest in rushing through the process. Keeps your eyes posted on this blog for more info and to hear about two other projects on the way this summer.
Subscribe to:
Posts (Atom)